Last year I was walking around Union Square Park in my sports bra… and I wasn’t alone. Together, we were 200 shirtless men and women supporting The S.E.A.K. Foundation’s Annual Sports Bra Challenge—an event that promotes confidence, boosts self-esteem, and funds year-round programming to support young teens who struggle with various social issues, including but not limited to, bullying and obesity.
So this year, Union Square hosted the 3rd Annual Sports Bra Challenge on Sunday, April 14, with 600 participants in support of S.E.A.K. Foundation & City of Hope’s Positive Image Center!
What does S.E.A.K. stand for?
STRIVE. EMBRACE. ACHIEVE. KNOW.
S.E.A.K. is more than an acronym, it’s a not-for-profit organization founded in 2012 by Jenny Gaither, Jocelyn Levy and Kelly Hurley. These three ladies created S.EA.K. Foundation as a voice and platform for women who struggle with body image and self-confidence.
What is The Sports Bra Challenge?
The Sports Bra Challenge is an annual event that brings the fitness community together in Union Square Park, NYC for a public display of empowerment.
The SBC was introduced by Jenny Gaither in 2011 as a 57-seat spin class at Soul Cycle Union Square. With the support of her loyal following and the NYC community, S.E.A.K. Foundation hosted The 3rd Annual Sports Bra Challenge this past Sunday on April 14, 2013 and raised over $200,000.00!
How has S.E.A.K. Foundation made an impact in the community?
S.E.A.K. Foundation just turned one in January, and has already helped private and public school districts with their S.E.A.K. Builds Confidence Project.
S.E.A.K. founders, Jenny Gaither, Jocelyn Levy and Kelly Hurley visit local schools to speak with students about a variety of topics including body image, bullying, obesity, academic performance and other challenges they face. After the group discussion, the students end their workshop with a fun exercise to implement healthy habits!
Gaither shined when she spoke about the progress the foundation has made. “The money we’ve raised through the Sports Bra Challenge has provided schools in need with workout equipment, AND students with athletic clothing so they can be physically fit. I absolutely love these kids, and I’m so proud of their accomplishments! Since we started this program, I’ve met girls who struggle with obesity, and after joining our program they’ve already lost 30-40 pounds. They constantly amaze me and I cannot wait to reach out to more teachers to implement our after school program.”
How can you support The S.E.A.K. Foundation?
If you’re passionate about making a difference in the lives of others, visit the S.E.A.K. website to see how you can contribute to their cause!
The Sports Bra Challenge is an annual event in NYC and next year, there will be a Sports Bra Challenge in San Francisco! Get ready!
For a look at the S.E.A.K. program:
For more health-related stories: