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“Yes, Chef” Paperback Launch with Converse

By Jeannette Park | May 29, 2013

Yes, Chef Party

Yeah, he’s having a good time.

Fresh off wins for an IACP and James Beard Award, we took “Yes, Chef” to another part of town to properly fête the book’s paperback release. Having had a very successful and proper tour coast-to-coast and overseas for the hardcover last July, this time was all about the B-Sides of the book, a grittier, edgier look at the untold stories from the memoir and a peek into Marcus’s other loves aside from cooking: art, music, fashion, culture and lifestyle. For this intrepid mission, we headed to the big bad lands of Willliamsburg, Brooklyn.

Held in probably one of the coolest places in Brooklyn (and that’s saying a lot), the paperback launch party for Marcus’s memoir “Yes, Chef” was hosted at Converse Rubber Tracks, the eternally hip sneaker brand’s music studio on Hope Street. Part music studio, part event space, the setting was the perfect backdrop to the party complete with local street art adorning the walls and an American flag fashioned out of Converse high tops.

Scroll down to see all the photos from the night.

Guests munched on eats courtesy of Red Rooster’s Joel Harrington, who assembled a bevy of bites including duck tacos, lobster ceviche, pork belly buns, fried green tomatoes with bacon, goat cheese balls with watermelon–and that was just the hors d’oeuvres. The party goers tucked into Rooster’s Mac-n-Greens, Shrimp and Dirty Rice, and Smokey Caesar Salad at the stations.

Brooklyn Gin served up refreshing Brooklyn 75′s, the brand new distillery’s ode to the French 75 while Newburgh Beer poured four exceptional drafts, including their new C.A.F.E. Sour, made from Ethiopian coffee, whole grain teff and gesho leaves…a fitting ode to Marcus. Speaking of fitting, special thanks to GANT Rugger who outfitted the staff with killer denim aprons and a beyond awesome outfit for the man of the hour, in addition to the sunglasses that were gifted to every guest at the end of the night. VOSS water and Travel & Leisure generously donated product and support to make this event a roaring success.

Yes, Chef Party
Yes, Chef Party

But no party of Marcus’s could be complete without some incredible music. Bringing some serious uptown beats downtown, the night started with hip hop dancer Sylvia and her friend Tai, followed by couple songs by Kissey Asplund and Farrah Burns. Not only talented in their own right, we’re also proud to have them as part of our Rooster family.

The crowning glory of the night went to the band Smokey Robotic, who not only wowed the crowd with their superfuturistic funk beats, but actually got Marcus to jump on stage and jump around with this crew.

Party goers were outfitted with killer GANT sunglasses at the end of the night.

Party goers were outfitted with killer GANT sunglasses at the end of the night.

If you were at the party, you know how seriously talented this group is…and if you weren’t there you’ll be able to check them live when we host them at Ginny’s Supper Club in August. Being our Harlem neighbors we’re looking to show them some continued Rooster love.

Many thanks to all who made the night possible and for your continued support of Marcus and “Yes, Chef“. We are going on the road again for an abbreviated tour around the country, so stay tuned to find out if we’ll be hitting your town.

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Go on, Sylvia.

Go on, Sylvia.

Yes, Chef Party

Kissey Asplund

Kissey Asplund

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Decadence dancers

Decadence dancers

DJ Qool Marv doing what he does best.

DJ Qool Marv doing what he does best.

Atmosphere

Atmosphere

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

Chefy buddies.

Chefy buddies.

Yes, Chef Party

Mmm..Newburgh beer.

Mmm..Newburgh beer.

Yes, Chef Party

Yes, Chef Party

Yes, Chef Party

marcus samuelsson, smokey robotic, jeannette park

Marcus, Smokey Robotic and MSG Content Director Jeannette Park.

Play on, playas.

Play on, playas.

Yes, Chef Party

Lobster ceviche

Lobster ceviche

Journalist and filmmaker Nelson George and guest.

Journalist and filmmaker Nelson George and guest.

Yes, Chef Party

Yes, Chef Party

Farrah, killing it on the mike.

Farrah, killing it on the mike.

aaron sanchez, amanda freitag, chopped, marcus samuelsson

Chopped Judge sandwich with Aaron Sanchez and Amanda Freitag.

Yes, Chef Party

Yes, Chef Party

Brooklyn Gin display.

Brooklyn Gin display.

Yes, Chef Party

Yes, Chef Party

All hail, Smokey Robotic.

All hail, Smokey Robotic.

Travel & Leisure team.

Travel & Leisure team.

Yes, Chef Party

Yes, Chef Party

Converse American flag

Converse American flag

Yes, Chef Party

Yes, Chef Party

of

SUPER SPECIAL SHOUT OUTS:

Converse Team

Benjamin Julia
Jason Thome
Jed Lewis

Gant Team

Chris Bastin
Douglas Geller

Chris Basso and the Newburgh Beer crew

Reid Dougherty and the Brooklyn Gin crew

VOSS Water

Travel & Leisure

The Boys from Smokey Robotic

Seer
Father Dude
Konrad OldMoney
!llMind

Sylvia, Tai and Decadence Dance
Farrah Burns
Kissey Asplund

Photos Courtesy of Michael McCarthy (@iamthelizardkng)

For more stories about “Yes, Chef”:

“Yes, Chef” Wins James Beard Award
“Yes, Chef” on the Radio
“Yes, Chef” B-Sides: Marcus Talks Pranks and Celebrity Crushes
Scenes from a “Yes, Chef” Summer
“Yes, Chef” Tomato and Watermelon Salad

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Whether it’s finding the best goat tacos in LA, spotting a well-worn vintage bag in Sweden, or interviewing the “crab man” selling seafood on a corner in Harlem, we tell stories seen from Chef Marcus Samuelsson‘s point of view. MarcusSamuelsson.com strives to create conversations about food, nutrition, culture, art, and design. We want to find Read More

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