NY Fashion Week marked the celebration of Nigerian-born/London-based designer (and Red Rooster favorite) Duro Olowu’s exciting new line for JC Penney. The Stone Rose Lounge at the Time Warner Center was completely transformed to reflect the eclectic patterns and bright colors the designer is known for best, complete with Duro-inspired wallpaper and pillows to match the collection which was being intricately displayed throughout the space.
The events falling on the weekend of Mercedes-Benz Fall 2013 Fashion Week included a glamorous launch party on Saturday evening and a fun, relaxing lounge the following afternoon where you could get a manicurist to paint on some nail art to match the collection – a nice break from the tent and runway madness taking place just a few blocks north.
Officially in stores and available online on March 1st, we were privileged enough to get a glimpse of the much obsessed collection a few weeks ago when Red Rooster played set to a photo shoot for Fashion Week Daily’s cover story on the collaboration.
A refreshing new partnership in an increasingly growing line of designer collaborations with major retailers, this marks a first for JC Penney. The collection itself is a playful mix of items, not just clothing. While the beautiful dresses and blouses (amongst a number of other pieces) are to die for, the housewares are the true, unexpected gems in the collection including giant vases, beautifully decorated plates and charming serving trays.
With the First Lady as one of Duro’s biggest fans, it seems the most appropriate way to describe this line is democratic. It’s accessible, aspirational, gorgeous and well-crafted, not to mention very affordable.
If you haven’t already, be sure to set a reminder so you can rush to stores or purchase these enviable items online. There’s no question about it – the collection will sell out fast.
Photos Courtesy of Duro Olowu