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Model Elettra Wiedemann Launches Pop-up Restaurant For NY Fashion Week

By admin | February 10, 2012

Photo: thenewyooxer

We don’t often think about food when we think of fashion and models. If anything, we usually think quite the opposite, as in avoidance of food. These same thoughts have led to much criticism in the fashion industry for overly-thin models and eating disorders. Pressure from the fashion industry, inappropriate food choices, and unavailability of good food options during fashion shows lead to poor eating by models, says Isabella Rossellini’s model daughter, Elettra Wiedemann. This is why Wiedemann is launching a pop-up restaurant for four days during NY Fashion Week at Robert’s Restaurant at the Museum of Arts and Design from February 11th to 14th.

According to Daily Mail UK, the pop-up named Goodness was started by Elettra in order to “accentuate the importance of mentors and maintaining balance when it comes to outside interests,” including her own interest of proper nutrition and health. The pop-up will feature 4 top chefs, including Mario Batali, Leo Forneas of Robert, Alain Allegretti of La Promenade des Anglais and Julian Medina of Toloache, serving up cuisines from Italian to Mexican.

The face of Lancome, Elettra is so interested in food that her interest led her to completing a two-year Masters Degree at LSE in which her dissertation focused on the future of feeding urban populations. Having left the catwalk, she now spends much of her time modeling for campaigns and editorial shoots – as well as traveling and training for a triathlon. Activities such as her triathlon help her stay fit as well as focus on health. She plans to showcase her healthy eating initiative as well as couture cuisine during her Goodness pop-up restaurant.

Goodness at New York Fashion Week will be open February 11th-14th from 11am to 3pm at 2 Columbuc Circle. For more information visit robertnyc.com

For more news about food and NY Fashion Week, follow me on Twitter (@MarcusCooks)

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