Consumers are getting less food for their money, and starting to notice. Food prices have been on the rise for months, but the amount of food in a package is starting to shrink. Since the cost of staple ingredients like flour is rising, companies are trying to disguise higher prices by downsizing packages. This tactic becomes obvious though when companies try to sell obviously smaller items at unadjusted prices.
But what does that mean for food?
Pasta packages now hold 13.25, not 16 ounces. Canned vegetables are down to between 13 and 14 ounces from 16. Sugar comes in a pound-smaller package. Companies try to camouflage these changes with buzzwords: greener, portable, healthier. Ultimately, however, smaller packages at the same price amounts to less food, more money.
Although health-conscious Americans may be glad to see junk foods coming in smaller sizes, nearly all products are getting smaller. As the economy and food prices recover, prices are unlikely to fully return to pre-recession levels.
Our tip: Watch the “price per ounce” of a particular product-you’ll oftentimes get an even worse deal in jumbo sizes that target recovery-minded consumers. To read more about food downsizing, click here. For more information about the current food price situation, click here.