“ENDORSED DAILY BY A BILLION INDIANS. DON’T BELIEVE US? CALL A RANDOM INDIAN AND ASK THEM WHY THEY LOVE LASSI. +91-11-XXXX-XXXX (choose your number)”.

With a tagline that’s confident (if not a little bit cheeky), it’s no wonder Monsieur Singh is making waves, but they sure have the product to. Lassi, a yogurt drink commonly consumed in India, is traditionally mixed with water and mildly salted. Sweet variations are mixed with fruit, and more medicinal versions often contain spices such as turmeric or cumin. Read More