Ali Hewson


Pioneers Reflect on the Mission of Edun

By admin | September 14, 2011

modern pioneers

By: Cyndi Amaya

With the launch of Edun’s Pioneers Project last Sunday, business owners are turning their attention towards the activist message behind the clothing company. Started by Bono and wife Ali Hewson, Edun is a sustainable fashion line aimed at building economic development in Africa. Their mission is to promote fair trade in Africa by showing respect at all steps of clothing production- from collecting the raw materials, to the production, and finally to the consumer. With those thoughts in mind, Edun creators wanted to showcase 12 men as models for their Fall 2011 Collection who are also driven by the same goals of raising awareness for a philanthropic cause. The 12 “Pioneers” share a wide range of professions, from nonprofit founders, to filmmakers, to an athlete, and chef. During the Edun Pioneers Project Launch Party at Red Rooster, I got a chance to meet some of the stylish men selected for the project and ask them their thoughts about the mission behind Edun. Read More


Edun Launches Pioneers Project At Red Rooster Harlem

By admin | September 12, 2011

Pioneers with Bono and Ali

Last night, Red Rooster had the honor of hosting the launch of fashion line Edun’s Pioneer Campaign for Fall 2011 Collection. Edun, started by Bono and his wife Ali Hewson, is a clothing line aimed at building economic development in Africa, as well as sustainability. In the heart of the company lies their mission to promote fair trade in Africa and to show respect through their entire fashion chain; from raw materials, to the production, and finally to the consumer. Read More


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Meet the Team

About The Team

Whether it’s finding the best goat tacos in LA, spotting a well-worn vintage bag in Sweden, or interviewing the “crab man” selling seafood on a corner in Harlem, we tell stories seen from Chef Marcus Samuelsson‘s point of view. strives to create conversations about food, nutrition, culture, art, and design. We want to find Read More


Streetbird Rotisserie
Marcus’ Bermuda
Eatery Social Taqueria
Red Rooster Harlem
Ginny’s Supper Club
Uptown Brasserie
American Table Cafe and Bar
Kitchen and Table
American Table Brasserie and Bar
Marc Burger