behroush sharifi

Who To Know

The Saffron King : The Story Behind the World’s Most Valuable Commodity

By Saira Malhotra | June 25, 2012

Photo: Saira Malhotra

This week, I had the privilege of speaking with the North America’s merchant of spice or rather, The Saffron King–Behroush Sharifi. Held in high esteem by the food fraternity, The Saffron King supplies the most notable chefs with the finest of spices from the most every day, to the rarest finds. Spices have for centuries scented our food and beverages and provided medicinal benefits–after all, many people could attest firsthand at the effectiveness of cloves on a toothache. It is a combination of these intrinsic values that has led spices to being at the source of much controversy. One spice in particular has seduced royalty, government and society for centuries: Saffron. These delicate crimson red strands offered to us by the crocus flower have stood the test of time and like a handful of precious commodities, it has held continued prestige.

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