By: Cyndi Amaya

With the launch of Edun’s Pioneers Project last Sunday, business owners are turning their attention towards the activist message behind the clothing company. Started by Bono and wife Ali Hewson, Edun is a sustainable fashion line aimed at building economic development in Africa. Their mission is to promote fair trade in Africa by showing respect at all steps of clothing production- from collecting the raw materials, to the production, and finally to the consumer. With those thoughts in mind, Edun creators wanted to showcase 12 men as models for their Fall 2011 Collection who are also driven by the same goals of raising awareness for a philanthropic cause. The 12 “Pioneers” share a wide range of professions, from nonprofit founders, to filmmakers, to an athlete, and chef. During the Edun Pioneers Project Launch Party at Red Rooster, I got a chance to meet some of the stylish men selected for the project and ask them their thoughts about the mission behind Edun. Read More

Last night, Red Rooster had the honor of hosting the launch of fashion line Edun’s Pioneer Campaign for Fall 2011 Collection. Edun, started by Bono and his wife Ali Hewson, is a clothing line aimed at building economic development in Africa, as well as sustainability. In the heart of the company lies their mission to promote fair trade in Africa and to show respect through their entire fashion chain; from raw materials, to the production, and finally to the consumer. Read More