Doris Yao

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Bringing Taiwanese Food to the Financial District: A Conversation with A-Pou Taste’s Doris Yao

By Justin Chan | June 28, 2012

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At the heart of the Financial District sits a huge red cube sculpted by Isami Noguchi, a prominent Japanese-American artist and landscape architect. Surrounding it are several food vendors, most of whom serve halal food and hot dogs. Each vendor has to compete with the one to his right and another to his left, making his task of attracting customers all the more difficult.

Hidden to the side of a cube, however, is a small food cart called A-Pou’s Taste, whose owner, Doris Yao, serves something entirely different. Whereas her competitors sell halal chicken on rice, Yao sells Taiwanese pot stickers. Yao is aware that she must market her food effectively in order to make a decent profit, but in a crowd of halal stands, she is confident that her food speaks for itself. Her noodles and dumplings have become such a hit in the area that she can recognize almost every single one of her loyal customers.

Read on to learn more about Yao and A-Pou’s Taste! Read More

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