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Spend Swedish Midsummer with the Rooster Crew

By Marcus Samuelsson | June 21, 2012

Swedish Midsummer celebration flags in Battery Park City.

Swedish Midsummer celebration flags in Battery Park City.

Every kid in Sweden, every adult, everybody has a story from Midsummer. When you’re a kid you dance with your parents around the tree, when you’re a teenager that’s when you met all the girls, and as an adult that’s when you go to all the parties. Every summer, droves of Gothenburg residents would head to Smogen, where I spent my summers, to celebrate Midsummer. It’s awesome to see the crowds go from 5,000 people to 100,000 people over a weekend and it gets crazy. As a teenager we loved it because since we spent every Midsummer in Smogen, you knew all the in’s and out’s of the area. We knew how to find the best parties and how to sell shrimp for more than it costs–the hustle was there. It was twice a summer in Sweden we took tables out and just had a huge block party and Midsummer was one of them. We’d always have tons of gravlax, herring and meatballs and we continue this tradition at Red Rooster and at the Swedish Midsummer Festival in Battery Park City.

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Counting Down to Euro Cup 2012

By Marcus Samuelsson | June 5, 2012

Photo:  David Wilson

Photo: David Wilson

As a huge soccer fan, I can’t wait until the UEFA Euro Cup kicks off this Friday. This year’s cup will be held in Poland and Ukraine, with the Ukraine playing for the first time ever in the Euro Cup. I’m rooting for Sweden of course, but I’m also excited to see other countries like France, the Netherlands, Germany, and Spain. If Spain wins again, it will be the first country to ever win two Euro Cups in a row and three international soccer cups in a row, after winning the FIFA World Cup two years ago.

This must be an exciting time for Ukraine since it is the first time it will be playing in the Euro Cup. It gets to share the stage with Poland in hosting this huge event and we’ll get the chance for a closer look at both these countries’ food, cultures and soccer fans. Both of these countries are rich in history and tradition, and from living in NYC, I get to encounter their food quite often. Read More


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Meet the Team

About The Team

Whether it’s finding the best goat tacos in LA, spotting a well-worn vintage bag in Sweden, or interviewing the “crab man” selling seafood on a corner in Harlem, we tell stories seen from Chef Marcus Samuelsson‘s point of view. strives to create conversations about food, nutrition, culture, art, and design. We want to find Read More


Streetbird Rotisserie
Marcus’ Bermuda
Eatery Social Taqueria
Red Rooster Harlem
Ginny’s Supper Club
Uptown Brasserie
American Table Cafe and Bar
Kitchen and Table
American Table Brasserie and Bar
Marc Burger