Fast Company

News

Are Baby Carrots The New Junk Food?

By mahir | July 13, 2011

baby carrots


We all know that familiar routine: grab a shiny bag with appealing advertising, easily pop it open, relish the snack inside with a satisfying crunch and repeat. Now imagine that snack as tasty and healthy baby carrots instead of those processed potato chips and cheese doodles we are all familiar with. This idea was exactly what Jeff Dunn, of Bolthouse Farms, and Omid Farhang, of Crispin Porter + Bogusky advertising agency, had in mind while trying to devise a strategy to make baby carrots cool again. In his entertaining and interesting article, “How Carrots Became The New Junk Food,” for Fast Company, Douglas McGray details the long, but comical process of for baby carrots’ new ad campaign, “Eat ‘Em Like Junk Food”.  Read More

Newsletter

Featured Recipe

Image by Rod Waddington Dinner

By Suzannah Schneider

Injera

More Recipes

Meet the Team

About The Team

Whether it’s finding the best goat tacos in LA, spotting a well-worn vintage bag in Sweden, or interviewing the “crab man” selling seafood on a corner in Harlem, we tell stories seen from Chef Marcus Samuelsson‘s point of view. MarcusSamuelsson.com strives to create conversations about food, nutrition, culture, art, and design. We want to find Read More

Restaurants

Red Rooster Harlem
Ginny’s Supper Club
Uptown Brasserie
American Table Cafe and Bar
Kitchen and Table
American Table Brasserie and Bar
Norda
Marc Burger