Fast Company


Are Baby Carrots The New Junk Food?

By mahir | July 13, 2011

baby carrots

We all know that familiar routine: grab a shiny bag with appealing advertising, easily pop it open, relish the snack inside with a satisfying crunch and repeat. Now imagine that snack as tasty and healthy baby carrots instead of those processed potato chips and cheese doodles we are all familiar with. This idea was exactly what Jeff Dunn, of Bolthouse Farms, and Omid Farhang, of Crispin Porter + Bogusky advertising agency, had in mind while trying to devise a strategy to make baby carrots cool again. In his entertaining and interesting article, “How Carrots Became The New Junk Food,” for Fast Company, Douglas McGray details the long, but comical process of for baby carrots’ new ad campaign, “Eat ‘Em Like Junk Food”.  Read More


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