By:Â Michele Wolfson
The little burgundy book called Zagat Survey has been a foodie staple for over three decades, guiding diners on where to find the best places to eat in about 100 countries. It has been reported that Google recently spent $151 million to procure Zagat Survey LLC, to be part of $1.44 billion worth of acquisitions under its belt in 2011 and it’s only October.
Now the world’s largest Internet server will use Zagat as “an in-house review database to pull from, potentially resulting in a drop in Google-driven traffic to competitors like Yelp and OpenTable” according to Forbes Magazine. Since Google was forced by Yelp and other review sites to remove restaurant evaluations from Google Places, this new purchase could help replace its current reviews with something more craving. Read More