Who To Know

From Pastry to “Poetik” Designs

By Diamond Bradley | July 24, 2012

Nicklaus Jones, Founder of Poetik Designs

At first glance, one does not see a former pastry chef clothed in a blue blazer, loafers and bowtie.  But, that’s who you’re looking at.

Mr. Nicklaus Jones, Mississippi native and founder of graphic apparel line Poetik Designs remembers the days of being on the line at four-star NYC restaurant Le Cirque, where he’d left after one year for two main reasons.  One, the chef’s uniform didn’t allow him to show his individuality in his dress, and two, it just wasn’t what he wanted to do for the rest of his life.

Mr. Jones, a vegetarian, left Le Cirque after a year to focus on his passion.  He wants to make a positive difference in the world through his own actions, more specifically clothing and apparel design for men and women and babies.

Jones Holding His Afroflower Shirt

Normally T-shirts would focus on the graphic itself, but what the shirts of Poetik Designs focuses on are the actual messages, like “Quitting Is An Option; Just Not One I’m Considering,” and “Millionaire in Progress,” one of his best-sellers.  His Afroflower shirt for women is one of my favorite designs.

 He’s currently working on other brands focusing on formal style called “Nicklaus Written,” and baby clothes called the “Baby Poets,” the latter of which a couple of pieces are available.

Pieces from the “Baby Poets” Brand

He does still enjoy cooking and eating, and wants to open a restaurant in the future, with a broad menu that also highlights vegetarian food.  To him, being a vegetarian has given him a clearer mind when designing.  “It puts me more in the mind of being more particular,” said Jones,  “because I’m very particular about what I eat, and I guess that translates to me being particular about what I’m designing, and very detailed.”

This is a superman who works out of a cozy office in Queens, lives in Harlem and dines at places such as Red Rooster and Melba’s, would impress a date with a soufflé, and writes poetry in his spare time. A sample:

“I seek to matter
Not for my selfish benefits
For the benefits of you
For the benefits of my children
For the benefits of a starving nation
Whose blinded past has blurred its future
Yet the future is not out of focus
It just needs to be fined tuned
With equality of mind
Reverence of a humbled soul
I seek to matter
Not by the journey of my ego
By the actions of my character
The words of my wisdom
By the meek clarity of my voice
I speak with you as my friend,
Brother, sister, and neighbor
I seek to matter
I love you
I have high hopes for you
Together we can conquer
Together we can achieve
Greatness and change.”

His message and what he wants to bring to the world is inside of these lines written by Mr. Jones himself.  Oh, and by the way, he is representing Kappa Alpha Psi Fraternity Inc. very, very well.

Jones in his office, with the  Poetik Designs’ Trademark Bunny and Kappa Alpha Psi Nupe Symbol Statue

Photos: Diamond Bradley.
Poetry by Nicklaus Jones.

More about: , , , , , , , ,

You Might Also Like:


Featured Recipe

More Recipes

Meet the Team

About The Team

Whether it’s finding the best goat tacos in LA, spotting a well-worn vintage bag in Sweden, or interviewing the “crab man” selling seafood on a corner in Harlem, we tell stories seen from Chef Marcus Samuelsson‘s point of view. MarcusSamuelsson.com strives to create conversations about food, nutrition, culture, art, and design. We want to find Read More


Streetbird Rotisserie
Marcus’ Bermuda
Eatery Social Taqueria
Red Rooster Harlem
Ginny’s Supper Club
Uptown Brasserie
American Table Cafe and Bar
Kitchen and Table
American Table Brasserie and Bar
Marc Burger